At First You Dont Believe at First You Don t Succeed Try Try Again
One thing we've learnt in the past year is how to – and maybe even more than chiefly, how not to – undertake the critical task of finding a new proper noun for a company.
This mail service tells our story, how we went in search of a new visitor name through an agency – working from the outside in and ended up with options that only weren't correct for us. Unable, at the time, to see where we had failed, we were talked into giving it another try. But this time, nosotros started from the inside and worked our way out. And instead of making this determination at the summit, nosotros partook in this journey as a company – where the unabridged team had a say in where nosotros were headed.
Let us start from the beginning…
A few years dorsum, we found ourselves operating under quite a few brand names and as nosotros grew – it became clear to us that we needed to unite under one name.
And then we did what nosotros thought was the all-time way to do it, we hired an agency and got to work. After telling them a piddling bit about us, they sat usa down and pitched a bunch of names to us. We tried them on, one after the other, hoping that 1 would stick and make information technology as the ONE name to unite all our brands. But regardless of how we tried, nosotros vicious short. The names weren't necessarily bad, they just weren't right for us.
In the end, we settled for a name. We weren't happy most the state of affairs but at the time, we didn't see nosotros had whatsoever choices left. We needed a new name and we needed information technology NOW.
So, we decided that nosotros needed to dress up our new name with a vision and a mission statement. Maybe that would make information technology easier to digest, nosotros told ourselves.
And then, we did! Nosotros engaged the entire company in finding our inner why; what made us get upwardly in the mornings and desire to go to work. How we wanted to be perceived by our customers. How we developed our services to simplify the everyday life of talented people who, in many ways, create customer experiences for all of us – everyday.
Uniting in this piece of work was magic. Seeing as anybody had experiences to share, this work became the backbone of everything that followed.
Nosotros found our why. We constitute our vision. Nosotros found our mission argument.
Merely we still had a name that just didn't friction match what nosotros had merely created.
So again, we convinced each other of maybe just giving this another effort. There might be a proper name out there that would be worthy of all the hard work we had put in. We worked together with the same bureau that had guided us in creating our vision.
And this fourth dimension, we succeeded. We found a name that embodied how we all felt about our platform, our services and something nosotros could all be proud of.
Symplify.
Information technology's simple. It's true. It's a source of pride for all of united states.
Lessons learnt? Enough. The most important one existence – include your team. This can never be a one human being evidence, or even a lath decision. This is pure beauty because we plant our name every bit a team. We worked from the inside out realising that nosotros demand to do this together in order for everyone to believe in it and live past information technology.
Robert Kimber, CEO
#WorldOfSymplify #SymplifyWorks
I thing we've learnt in the past year is how to – and mayhap even more importantly, how not to – undertake the critical task of finding a new name for a visitor.
This post tells our story, how we went in search of a new company name through an agency – working from the exterior in and ended up with options that just weren't right for us. Unable, at the time, to see where we had failed, we were talked into giving it another try. Only this fourth dimension, we started from the inside and worked our mode out. And instead of making this decision at the tiptop, we partook in this journey as a visitor – where the entire team had a say in where we were headed.
Let u.s. start from the kickoff…
A few years dorsum, we found ourselves operating under quite a few make names and as we grew – it became clear to u.s. that we needed to unite under one name.
So we did what we idea was the all-time way to do it, we hired an agency and got to piece of work. After telling them a little bit about us, they sabbatum us down and pitched a bunch of names to us. Nosotros tried them on, one after the other, hoping that 1 would stick and brand information technology as the One proper name to unite all our brands. But regardless of how nosotros tried, we fell short. The names weren't necessarily bad, they but weren't right for us.
In the end, we settled for a name. We weren't happy about the state of affairs but at the time, nosotros didn't encounter we had any choices left. Nosotros needed a new name and nosotros needed information technology NOW.
So, we decided that nosotros needed to dress upwards our new proper noun with a vision and a mission statement. Perchance that would make information technology easier to assimilate, we told ourselves.
Then, we did! We engaged the entire visitor in finding our inner why; what made united states of america get up in the mornings and want to get to work. How nosotros wanted to be perceived past our customers. How we adult our services to simplify the everyday life of talented people who, in many ways, create customer experiences for all of us – everyday.
Uniting in this piece of work was magic. Seeing as anybody had experiences to share, this work became the courage of everything that followed.
We found our why. We constitute our vision. We found our mission statement.
Simply we even so had a name that merely didn't match what we had but created.
And then one time over again, we convinced each other of mayhap just giving this another try. In that location might be a proper name out there that would be worthy of all the difficult work we had put in. We worked together with the aforementioned agency that had guided united states of america in creating our vision.
And this fourth dimension, we succeeded. Nosotros found a proper noun that embodied how nosotros all felt about our platform, our services and something we could all be proud of.
Symplify.
It'due south uncomplicated. It's true. Information technology's a source of pride for all of us.
Lessons learnt? Plenty. The nigh important one being – include your team. This can never exist a one man show, or even a board decision. This is pure beauty because we found our name every bit a squad. We worked from the inside out realising that we need to practise this together in lodge for everyone to believe in it and live by it.
Robert Kimber, CEO
#WorldOfSymplify #SymplifyWorks
Source: https://symplify.com/blog/when-at-first-you-dont-succeed-try-try-again/
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